About Me

about Haider Alleg

A BrandTech
Leader

#Leadership #Strategy #Management #digital #Branding #Marketing #Innovation #vc #swiss
#Technology #International #Lifetech #Pharma
#Entrepreneur #Consulting #kaizen #french
#Transhumanist #carfan #vqnation #scifijunky #wewritethestreets #fatherof2 #jgtc500

Entrepreneur, I developed early a toolbox for bringing brands performances to life, helping organisations of various shapes and sizes navigate in the unknown. This led me to build Kainjoo in 2013, a fast growing consulting firm, supporting ambitious leaders, from top 500 fortune companies to promising new ventures.

Since January 2019

Allegory Capital

Partner

I founded Allegory Capital in 2019, an investment firm and PE vehicle from early stage to pre-exit phases.

With more than 10 deals both in sell or buy side in its first year of operation, Allegory Capital through its unique partners’ network, is designed to bridge capital with the vision of purpose driven family offices, financial institutions and private equity firms.

www.allegory.capital

Since June 2017

Ferring Pharmaceuticals

Global Head of Digital Excellence

Ferring Pharmaceuticals is having an incredible purpose: helping people build families of any size and shapes.

As the interim Global Head of Digital Excellence I’ve the privileged to not only support brands and regions to adopt digital tactics, but to also truly embed these concepts deep into the core of each team members.

On a mission to prove that “digital is dead” I am supporting the business and acting as the entrepreneur-in-residence to help Ferring open and starts its chapter 3 of its business transformation.

www.ferring.com

Since January 2013

Kainjoo

Founder and Non-Executive Member of the Board

I founded Kainjoo to regroup and scale under one roof my expertise when it came to disrupt brands.

Kainjoo is a group of brand-tech focused companies, dedicated to regulated and complex industries such as pharmaceuticals companies.

With a unique set of competencies and a vision to disrupt healthcare for better patients outcomes, I led the company to be one of the fastest growing brands crafting firm in Europe.

www.kainjoo.com

May 2012 – May 2015

Gedeon Richter PregLem

Global Head of Digital

Itched by the entrepreneur spirit I always nurtured, I joined PregLem SA in 2012, a biotech founded by Ernest Loumaye in Geneva that was then acquired by Gedeon Richter for 500M€. 

After the acquisition, I led the global digital department for innovative drugs (Ulipristal Acetate 5mg) and special projects (DTP-DTC campaigns) and left the company in 2015 to take Richter back as a customer from his newly founded firm Kainjoo.

www.richter.hu

May 2010 – May 2012

Smile

Account Director

Smile Suisse is one of the largest digital marketing agency in Switzerland. By joining the firm in 2010, I brought my expertise in healthcare and built the Human Care division.

Along with the industry expertise, I provided expertise in digital marketing, performance marketing and brand strategy for key global accounts.

www.virtua.ch

September 2008 – May 2010

Accenture

Consultant

Boomerang is a long-established, pure player in digital within the healthcare industry.

My expertise in managing heavy regulated projets within EDF and the automotive industry spoused well the requirements of global clients like Novartis or Novo Nordisk. 

With a hands-on experience on digital projects, I brought to the industry his expertise working as a freelancer in digital marketing campaigns naturally to direct-to-consumers ones in the US and the EU.

I also participated to the digital transformation of Novo Nordisk, supporting the development of massive programs from start to finish.

www.boomerangpharma.com

September 2007 – September 2008

EDF

E-Marketing Manager

As a french company preparing to opening its market, EDF tame the power of the web to boost its value proposition.

With a strong experience at building customer experiences using new channels, I quickly bridged the gap necessary between departments and acted as the glue between marketing, coms and IT.

The disruptive aspect of social media marketing led me to pilot one the very first campaigns of the sort in France.

www.es.fr

September 2005 – September 2007

TREVES

E-Business & Quality Manager

In parallel to my studies, I got a first job at an automative supplier, in the quality department.

By converging my development background and desire to learn and build new solutions for customers, I discovered the various applications of quality and processes at scale, and built new human-machine interface within production lines.

www.treves-group.com

January 2000 – May 2010

RUSHOLOGY

Full-Stack Developer (Freelance)

Learning to code at 12, this is only at 16 that I understood this craft could be sold as a service. I did that in his home-town to then scale it to France where he started to work for small businesses but also various politicians campaigns.

After mastering web development and digital marketing campaigns, I participated actively in the development of open sources projects such as wordpress multi-site as well as developed various plugins to manage RSS feeds.

Core Leadership
Strengths

Based on the CliftonStrengths assessment program by Gallup, here are the talents I nurture to lead in my professional life

Core Leadership
Strengths

Based on the CliftonStrengths assessment program by Gallup, here are the talents I nurture to lead in my professional life

Recognition

Certifications

Various certifications and labels obtained during my career

And outside of work?

You'll find me racing my car on a track, listening to hip-hop music and playing basketball with my 2 boys. I love science-fiction and recently put myself to the task of writing my first novel. I am inspired by the Japanese culture at all levels, from the art to the way of living. When summer comes, you'll find me going out often to music festivals with friends where I disconnect my brain from work.

And outside of work?

You'll find me racing my car on a track, listening to hip-hop music and playing basketball with my 2 boys. I love science-fiction and recently put myself to the task of writing my first novel. I am inspired by the Japanese culture at all levels, from the art to the way of living. When summer comes, you'll find me going out often to music festivals with friends where I disconnect my brain from work.

And outside of work?

You'll find me racing my car on a track, listening to hip-hop music and playing basketball with my 2 boys. I love science-fiction and recently put myself to the task of writing my first novel. I am inspired by the Japanese culture at all levels, from the art to the way of living. When summer comes, you'll find me going out often to music festivals with friends where I disconnect my brain from work.

2007 to 2008

EM Strasbourg

Master 2 Marketing Management

Passionate about behaviours change, Haider brought to himself a new wave of academic learnings with a master of science in Marketing, with market research as a major.

www.em-strasbourg.eu

2005 to 2007

IPI-ENSAM-RMS

Master Industrial Management

If people wondered where Haider learned about Kaizen and 6sigma, this is here. Not only this master 1 taught him the organisation and the disruptive mindset of an engineer, but also gave him the confidence to lead teams with a sharp strategic view on the horizon.

ipi-sup.com

2003-2005

LEGTI A.Heinrich (FR)

IT Degree (Bachelor)

If you knew how to code back then in France, you had a high chance to end-up coding more. This is what happened to me too, with a 2 years degree where he learned the various applications of web development in a professional setting.

2003-2005

LEGT R. Schumann

High School Diploma

Classical boring studies. Loved French. Loved Math. Hated English but remember I was in France. Should have paid attention more to the economic classes.

Startups Coaching and Mentoring

I believe in giving back to the community and as such I select entrepreneurs and teams I mentor and coach every year through various programs

Since 2019

EUCOPE

Member of the Digital Health Task-Force

Part of the Digital Health working group, supporting the EU commission on reports, studies and findings, shaping the next generation of positions by the regulators.

Since 2015

HEG

Visiting Lecturer

Sharing real world experience with students of the EMBA on the usage and application of online insights mining, in the context of commercial operations and strategic marketing

Since 2014

NEOHUMANITAS

Member

Helping societies adopt new technologies, but also anticipating their impact in our lives, from data to new behaviours and governance. In charge of marketing, internet and PR activities.

2015-2018

French Tech Suisse

Founder and President

La French Tech is the vehicle for promotion of the French Startups Ecosystem, created by Emmanuel Macron, former Economic Affairs Minister and since 2017 the French President. 

As part of my mandate to bring the concept back to Switzerland, build the team and to raise it as one of the top 5 hub worldwide.

" One of the smartest minds in pharma, digital and designing the future of healthcare. Achieved so much already in his career and a privilege to work with. "
Contact me
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If you too are passionate about disrupting brands in regulated industries, shoot me an email.

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