Interview by Twitter | Video Business case for Ferring
For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads.…
Category: Internet
Fake it till you make it in digital health: 4 demystified truths
Since years, digital in healthcare is becoming the new hype for people seeking higher ranked positions or promotion.
Let’s look at why and how peopl…
From b2b to a2a
At the latest eyeforpharma conference in Barcelona, I had interesting exchanges concerning the evolution of our customer experiences and interactions,…
Why you should stop following people on Linkedin?
My feed was crap. Hated the Linkedin experience and ended up learning stuff and watching my industry on a website like Medium…
EyeforParma Growth markets Berlin 2014
In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 ot…
Haider Alleg speaker and chairman at Fleming’s 3rd digital marketing summit in Barcelona
As the chairman of this event, I developed a curriculum that led the audience to walk a strategic path for 2 days, on how to disrupt brands for pharma
Manifesto for the pharma industry
If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operat…
Gold Web Health Award for esmya.com
With esmya.com getting recognised as the best website of the season with a gold medal by the web health awards committee, it is time to celebrate
Haider Alleg speaking at the Social Media Monitoring forum 2013 ed. in Münich
In this event I share how to run social media listening for a brand in healthcare, without being concerned on adverse events thanks to my unique appro…
Interview by Bilan on social media marketing
With the boom of ecommerce many brands are lost on whether to launch a social media campaigns, a website, or both. In this interview I came back on so…
Haider Alleg speaking at Ecom Geneva 2012 ed.
This year when preparing eCom 2012 in Geneva, we asked our clients what do you want to hear? The winner was Facebook. Indeed a lot of brands invested …
Haider Alleg speaking at Ecom Geneva 2011 ed.
Have you seen the number of buzz words around social media and viral campaigns lately? In response to that, I had to come back on this topic during th…
