NextPharma 2020 is coming back with a new line up and I am bringing a topic that will not please everyone. I am on a mission to kill digital teams in pharma. Digital is just business. Marketing, Sales and IT should be replaced by digital-savvy people.
This is the ideal world I am picturing, where you don't have to go to your digital team anymore to get a project going. You do it. You don't hire a digital agency: you have a marketing one and they should deliver results, not a campaign.
Join me for a great keynote!