A recognition for the team who worked hard on esmya.com
This is also time to celebrate as this is of course not a one man show. We had help from our agency Caravan Production, Langland, as well as Pulse Digital and of course Kainjoo Astate Creative.
The vision behind the product
If you pay attention, the website is not just a product website. It is a style declaration for a new class of molecule and we wanted everyone to feel this.
We got inspired by the fashion industry with their codes as our end users were HCPs having as OBGYNs women as patients.
We wanted to convey a message that they are not only providing care, but providing a deep restoration in the self-esteem of what makes these women what they are: strong, fighting and resilient.
What’s next? A direct to patient campaign
That was stage 1. Our next level is to connect this initiative from a branding perspective to the consumer and patient side of the business. With this ecosystem in place we truly believe the brand has an online landscape respecting the values, the essence and the tonality of what we strategically envisioned.