With the boom of ecommerce many brands are lost on wether to launch a social media campaigns, a website, or both. In this interview I came back on some tips that we see in most of our customers.
First, the copy-paste effect. You can easily see brands just opening networks account and diluting their brand equity online by copying pasting their content across.
What should be done is a clear understanding of what do you have to offer per channel, per audience and stick to one experience per platform.
Second point we see is the death by pilot. A conversation on social media isn’t a campaign that starts and stops. And because most of the time the expectation is high, and the anticipation is that social media are cheap, the results are deceiving.
This is why you need to be clear on your KPIs before starting, by publishing clearly your expectations and your hypothesis. Test, iterate, scale, learn, try again.
Hopefully this will inspire others to take a step back and really think of your strategy.
Enjoy the read.