This is now more than ever what we hear. Wether it is your personal brand or your business: you want to influence. Social media naturally comes to mind as an amplification box to get this level of visibility and impact.
Before jumping on this train, like what I shared in this interview from EMJ it is important to note that influence could be mechanically built, but as well naturally driven.
What’s for sure it is having an impact on our HCPs behaviours to stick to a drug prescription, or a patient to stick to a treatment properly.
Mastering the art of building and nurturing influence, using social media as a tool, is definitely a way to build great leadership in communities you might have not even heard before.
Please have a look into the article and feel free to come back here for asking questions I’d be delighted to answer.